Packaging integrity and quality systems optimisation for a functional beverage brand
Irish functional beverage brand
Hytropics is an Irish functional beverage brand producing a sugar-free electrolyte drink formulated for balanced energy and better focus. The product contains electrolytes, B vitamins and Ginseng, is sweetened with stevia, and is manufactured in Ireland. Since launch, Hytropics has focused on building a strong retail footprint while maintaining high quality and food safety standards.
As Hytropics scaled production and expanded retail distribution, the company sought to further strengthen its packaging integrity and internal quality systems to ensure consistent product performance and compliance at scale.
Technical expertise
MiCRA provided technical expertise to assess can and packaging performance, supported root-cause investigation at a systems level, and assisted in strengthening standard operating procedures. The Gateway also supported the development of formalised quality documentation, including SOPs and a quality manual aligned with best practice.
2
Employees
1
Year in business
45
Locations in Ireland
“MiCRA’s expertise made a real difference in strengthening our processes and supporting our expansion plans. The work was done quickly and thoroughly, keeping us informed every step of the way, ensuring the project ran smoothly and effectively.“
Hytropics & MiCRA Technology Gateway partnership
The project helped Hytropics improve confidence in its packaging and quality processes, reduce technical risk as production volumes increase, and put robust systems in place to support ongoing retail growth and future market expansion.